Employer Branding and Organizational Attractiveness: Current Employees’ Perspective

Internal Branding: Exploring the employees' perspective

The Impact of Transformational Leadership Style on Nurses' turnover intention: Employer Branding, Job engagement and Organizational Commitment Mediating Role

Introduction: Expert employees’ turnover such as experienced nurses in hospitals is a problem that disrupts the growth of hospitals and is a serious problem for managers seeking to hire, maintain and utilize human capital. Aim: The purpose of this study is to investigate the effect of transformational leadership style on turnover intention, with emphasis on the mediating role of job engagement,...

Organizational Attractiveness as an Employer on CollegeCampuses: An Examination of the Applicant Population

I extended recruitment research by sampling from the applicant population to investigate factors related to a firm’s attractiveness as an employer on college campuses. Specifically, I surveyed potential applicants at nine different universities and university personnel (faculty and placement staff) at eight of those universities to investigate relationships of recruitment activities, organizati...

Increasing Global Reach: Using Social Network Sites for Employer Branding

Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...

A Successful Employer-Endorsed Program for Employees

Objective: A 12-month wellness program was provided for employees of a major employer in the Orlando area. Methods: The program involved screening and measurement of baseline indices, educational sessions, telephonic support, quarterly laboratory monitoring, and provision of glucometers and test strips. Results: For the 73 enrolled employees with prediabetes, serum hemoglobin A1c levels—mean (s...